- “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads If you're creating mirage content, you're losing potential customers and likely not generating traffic, comments, or any excitement from your blog.
- How to Write Great Blog Introductions (And Why Most Are Bad) Here is a blog introduction example from a post on finding a sales CRM (#1): And then, here’s another introduction from a blog post on the same topic (#2): I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two introductions above […]
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
- How to Conduct Customer Interviews (Even When You Don’t Have Customers) Devesh here – this is a guest post by Thomas Carney (bio at the end). We think it’s super useful. He covers the following aspects of conducting customer interviews by telling stories and using examples from his own experience: A nice story of an unexpected insight he gleaned from a conversation with a customer His […]
- The Customer Acquisition Cost (CAC) of Content Marketing We share how to calculate your customer acquisition cost from content marketing and share a model to help you calculate the CAC for your company.
- How Examine.com Founder Sol Orwell Built a 7-Figure Business off of Reddit It’s not everyday that you meet someone who has built an entire business off the back of a community like reddit…and a 7-figure one at that. I got the chance to interview Sol Orwell (he legally changed his name), Founder of Examine.com, about the story behind his company. Sol walked us through the intricate details […]
- Using On-Site Customer Feedback Surveys to Get Inside Your Customer’s Mind at the Point of Purchase Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points. Here are two examples, from companies we’ve worked with recently, of how customer feedback […]
- Lead Nurturing vs. Direct Conversions: Which is Better for Content Marketing? Many marketers blindly promote lead nurturing as a conversion strategy. Instead, we use data and to compare it with direct conversions.
- The Best Way to Come up with New Marketing Ideas: Ask Your Customers The best way to come up with new marketing ideas is by talking with your customers and getting insights directly from them. In the last post, I shared how we interpreted our user research to better understand our customers. In this post, I’m going to share how to turn the insights from our customers into actionable marketing ideas. This […]
- How We Used a Simple Survey to Crack the Code on Our Customers After working with dozens of companies over the last 2 years, we’ve found that almost all of the companies we’ve worked with didn’t have a clear understanding of their customer before conducting customer research. For example… One company thought they were targeting startups and enterprise companies, and after conducting user research, they realized that startups were […]
