- How to Find & Rank for Bottom of Funnel Keywords An in-depth guide to bottom of the funnel keywords based on hundreds of blog posts.
- How Often Should You Update Website Content to Maintain Rankings? (Best Practices & Past Results) There is no arbitrary rule for how often you should update website content — this is determined on a page-by-page basis by monitoring rankings. Learn more.
- What’s the Average Conversion Rate of Different SEO Keywords? (2023 Analysis) Our post analyzes the conversion rates of 95 blog posts, across several clients, to determine average SEO conversion rates for different keyword types. Read more.
- How to Optimize Content for Conversions: 9 Core Steps Optimizing content for conversion is different than general CRO. Learn why and how to do it properly.
- B2B SaaS SEO: A 5-Step Strategy to Drive Leads & Signups Most B2B SaaS SEO strategies fail to drive leads. This one fixes that.
- How to Test and Scale Leads with Google Ads for SaaS Learn the key mistakes made in Google Ads for SaaS, and how to test and scale the channel successfully.
- How to Improve Your Blog Conversion Rate (Based On 100s of Blog Posts) Learn the two key actions that, based on our experience, have the highest impact on improving blog conversion rates.
- Does Ranking on Google Impact ChatGPT’s Recommendations? We set out to see if there's a correlation between what ChatGPT recommends and what’s already ranking on Google. Here's what we learned.
- How We Reduced Google Ads CPL by 75% & Increased MQLs We cover common mistakes we see in paid ad campaigns and show how we reduced cost per lead for our client by 75% while also increasing qualified leads.
- How to Find and Use Secondary Keywords to Increase Conversions: A Case Study Learn how we found and utilized secondary keywords to help increase conversions for our client.
