- How to Create a Content Marketing Strategy: A 5-Step Guide After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- Our Hands-on Approach to Paid Search Management We discuss how we use our Pain Point SEO strategy, among other things, to fix common mistakes in paid search advertising.
- SaaS SEO: What It Is & an SEO Strategy to Drive Leads When SEO is done well, organic search can become a valuable and profitable marketing channel for a SaaS business, driving meaningful increases in trials, demos, and product signups. However, over the last 6+ years running our SEO and content marketing agency, working with dozens of SaaS clients and having countless conversations with them about their […]
- 6 Step SEO Content Strategy (Examples & Common Mistakes) In this guide, we cover our step
- SaaS SEO Agencies: How Many Leads Do They Actually Drive? A majority of SaaS SEO agencies don’t drive many leads. Learn why and how we fix this.
- How to Evaluate the Best SaaS Content Marketing Agencies in 2024 We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in […]
- How to Do B2B Content Marketing without Domain Expertise (Rainforest QA Case Study) In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but […]
- How to Create a Keyword Strategy for a New, Innovative Product We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” […]
- A B2B Content Marketing Strategy Designed to Generate Leads & Sales Most B2B content marketing strategies don't drive actual ROI. This strategy fixes that.
