- Underdog SEO: How to Beat Your Competition at Search There are many companies that wrongly assume that: If competitors with a huge marketing budget already rank for many keywords in their space, they have no shot in organic search. There are a few reasons why they have this defeatist view of SEO: They assume that bigger budgets mean better results They assume it’s nearly […]
- B2C Content Marketing: How to Drive Sales with Content The typical approach to B2C content marketing produces lackluster content, focuses exclusively on traffic and doesn't drive sales. Here's how to fix it.
- Scaling Content: Expanding from Bottom of Funnel Content to Top of Funnel (Geekbot Case Study) We share how we scaled blog conversions by focusing on bottom of funnel content first, then moving up the funnel (for our client Geekbot).
- Companies Want Thought Leadership Content, But Can’t Produce It. Here’s Why. We’ve noticed a trend on Twitter and in some of our lead forms that a lot of companies are wanting to produce “thought leadership content.” What is that? Everyone throws that term around but what does it actually mean? We think what most people mean is simply: content that stands out and sets them apart from […]
- Best B2B Content Marketing Courses: Our Detailed Analysis In our experience, if you’re searching for a B2B content marketing course, there are three key questions you should be asking: 1. Is there ample evidence that shows the course creators have direct experience doing B2B content marketing (or is the course all theory)? Not all content marketing is the same, and content marketing for B2B companies […]
- Landing Pages vs. Blog Posts: What’s better for ranking and conversion? The topic of whether you should create a landing page or a blog post to go after SEO keywords has come up a lot over the last 4 years of running our agency. Typically, it comes up when we’re discussing going after a bottom-of-funnel SEO keyword with a blog post. For example, a software category keyword […]
- How to Create a SaaS Content Strategy That Drives Product Signups Most SaaS content strategies focus on top of funnel topics and generating what we call “content conversions” (e.g. email signups, ebook downloads, white paper downloads, etc.), which, notably, is not the same as a product conversion (trial start, demo request, etc.). This is true of strategies used by in-house content marketers as well as agencies and other third […]
- Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It). Whether you’re doing content marketing in-house or as an outside consultant, you’re inevitably going to have executives (or whoever’s in charge) ask you, “What’s our ROI from content?” Or, if you’re just beginning your content marketing efforts, “What can we expect our ROI from content to be?” Over the last 5 years of doing content […]
- Content Marketing Attribution: How to Measure Content Performance Most blog readers don't convert on their first visit, so we've utilized GA in specific ways to measure lead generation and conversion rates from content.
- SEO Content Writing: A 5-Step Process You Can Follow A lot of companies and marketers we talk to ask us how to hire writers or improve their “SEO writing” or content writing. Many of them aren’t in a position to work with us as an agency client, so they’re trying to improve their writing processes themselves. While we’ve written a lot about hiring writers (albeit […]
