- Is 3rd party data the biggest lever in GEO? Our data says no. Everyone says third-party content is the biggest lever in GEO. Get on listicles, get on Reddit, etc,. So we decided to research this… is that actually what’s most important? Turns out it’s not. 85% of what LLMs cite from IS third party content, but that’s NOT what determines whether a brand gets mentioned. So drawing […]
- How We Grew Toro TMS’s Content From 5% to 25% of Revenue Here’s what we did to grow Toro TMS’s booked revenue from content by 362% in 18 months.
- Why Your SEO Isn’t Working (And What to Do About It) Most SEO fails because companies target low-intent keywords, publish surface-level content, and track traffic instead of leads. Here’s how to fix it.
- AI and the Age of the Creative Marketer AI doesn't reward the fastest marketers. It rewards the most creative ones.
- Is SEO Traffic Declining Because of ChatGPT or AI Overviews? Why we think Google AI Overviews, not ChatGPT, is the cause for the decline in SEO traffic people are seeing.
- Pain Point SEO: How to Produce SEO Content That Drives Conversions The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.
- Why Ultra-Specific, Bottom of Funnel Content Wins in AI Search Recently, we’ve seen more leads coming from ChatGPT than any other source. In the past month alone, 71% of our new leads came through ChatGPT. Our clients are noticing the same shift — mentioning it in emails and bringing it up on our monthly calls. So the natural questions we’re asking are: There’s a strong […]
- 11 of the Best B2B Content Marketing Agencies (How to Choose) Learn 4 key things that separate the best B2B content marketing agencies from the rest and compare 11 options.
- Announcing Our Next Public Challenge: Doubling Our Agency Over the next 2 years, our goal is to double the size of our agency — and we're going to be documenting our journey on YouTube.
- Most Profitable Companies: U.S. vs. Rest of the World, 2023 Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability.
