- Conducting User Research to Grow A Business: Our Method and Questions I can almost guarantee that you don’t know your customer as well as you think you do. I’ve spent a lot of time talking with marketers and business owners recently. When I ask them if they know their customer, they typically say “of course we do, I mean we’re selling our products (or services), how could […]
- How We Built a Unique Content Strategy for 4 of Our Clients We share how we created a content strategy to match the goals of four of our clients.
- Reflecting on 2017: from a “Business” That Made No Money to a Real One It’s amazing how much you can accomplish in the span of a year. We started off last year with this site — except it made no money. Yes, we had tested a few ideas that brought in trickles of revenue, but we didn’t have a business model that could support either Devesh or me full-time. […]
- What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead This isn’t another online course success story. In fact, it’s quite the opposite. This post describes in detail why our course didn’t do as well (sales-wise) as we would’ve hoped. Marketing is about testing things – not everything will work, but what’s important is that you take a step back and learn from your mistakes. […]
- Starting a Blog? Launch Your Blog like You Would Launch a Product You’re planning to launch a blog. Or, you’re revamping an existing one. How can you get thousands of visitors to your site when you first launch? Most marketers set out with the goal of getting hundreds or thousands of eyeballs on their blog right after they publish their first post… ….but in actuality, most people […]
- Tools Don’t Solve Problems. Strategy Does. Our society has an unhealthy obsession with tools. Whenever someone has a problem, they immediately try to find a tool to solve it. I’m tired of being asked the question: “what’s the best tool for _____?” For example, common questions I get asked: “What’s the best marketing stack for my company?” “What’s the best tool […]
- Content Marketing – Done for You by Grow and Convert Grow and Convert: Content Marketing Service A fully done-for-you service that drives targeted traffic What You’ll Get: High quality content pieces created for you each month Benefit: No listicles, no high level fluff pieces Extensive user research so all content is highly targeted at your ideal customers Benefit: Qualified traffic instead of un-targeted traffic Exhaustive, […]
- Scaling a Blog: How I Grew Blog Traffic from 0-35,000 Monthly Uniques in 6 Months A recording of my fireside chat at the Google Launchpad Space with Autopilot's Josh Fechter.
- The Simple Promotion Strategies We Used to Help This Company Get 67% More Traffic to 1 Post in 2 Weeks This is the final post of our live challenge – where we picked one B2B company from our list, created and promoted a piece of content for them. The goal of the challenge was to drive more traffic in a 30 day period to this post than they receive on average in a month. In […]
- How to Create Industry Specific Content Without Subject Matter Expertise This piece is Part 2 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post in a 30-day period than they get on average to their other existing blog […]
