- How to Come up with Content Ideas That Attract Your Target Customers (Live Challenge Update) This piece is Part 1 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post, in a 30-day period, than they get on average to their other existing blog […]
- This Songwriter Accidentally Executed Influencer Marketing Perfectly and Got 40k Viewers Overnight Influencer marketing isn’t just for consumer brands. We believe that it’s one of the most effective content promotion techniques that B2B companies can use. I’ve used it in multiple companies (examples below) and we routinely advise companies we work with to use it as well. In this article, we’re going to learn how a little-known songwriter […]
- Why We’re Helping a B2B Company Grow Their Site Traffic for Free Last week, we announced to our email list that we are launching our next challenge. The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post, in a 30-day period, than they get on […]
- Use Google Docs and WordPress? This Tool Will Save You. Looking for a simple way to import blog posts from Google Docs to WordPress? Last year, I accepted my first guest blog post on my site and spent hours trying to format the post in WordPress. Getting images out of Google Docs was a huge pain and reformatting the entire blog post in WordPress took hours […]
- “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads If you're creating mirage content, you're losing potential customers and likely not generating traffic, comments, or any excitement from your blog.
- How Examine.com Founder Sol Orwell Built a 7-Figure Business off of Reddit It’s not everyday that you meet someone who has built an entire business off the back of a community like reddit…and a 7-figure one at that. I got the chance to interview Sol Orwell (he legally changed his name), Founder of Examine.com, about the story behind his company. Sol walked us through the intricate details […]
- The Best Way to Come up with New Marketing Ideas: Ask Your Customers The best way to come up with new marketing ideas is by talking with your customers and getting insights directly from them. In the last post, I shared how we interpreted our user research to better understand our customers. In this post, I’m going to share how to turn the insights from our customers into actionable marketing ideas. This […]
- How We Used a Simple Survey to Crack the Code on Our Customers After working with dozens of companies over the last 2 years, we’ve found that almost all of the companies we’ve worked with didn’t have a clear understanding of their customer before conducting customer research. For example… One company thought they were targeting startups and enterprise companies, and after conducting user research, they realized that startups were […]
- The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]
- Why Marketing and Sales Don’t Get Along – a Marketer’s Perspective At most organizations, sales and marketing teams don’t get along. It’s a constant battle of playing the blame game. Common things Salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads” “The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we […]
