- Category Keywords: How to Identify SEO Keywords Tied to Your Product Offering We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The […]
- How Many Keywords Should I Use for SEO? (+8 FAQs) Clients often ask how many keywords to target with a single page because: The conclusion we’ve come to (based on 7+ years of helping clients rank on the first page for high converting keywords) is that you should only target one keyword per page and not worry about the exact number of times you’re using […]
- Bottom of the Funnel Marketing Strategy: How to Get More Leads Learn the best channels to use for a bottom of the funnel marketing strategy, how we use them, and how to measure their success.
- How to Do SERP Analysis: Going Beyond the Basics In this guide, we go in-depth into how we do SERP analysis with specific examples.
- Long-Tail Keyword Strategy: What It Is, Pros, Cons, and More In this guide, we cover how to use a long-tail keyword strategy to increase conversion rates and overall leads.
- How to Increase Organic Leads (+ Why Increasing Traffic Isn’t the Same Thing) In this post, we share how to increase organic leads and back up our method with real data and examples.
- How to Run an Effective Yet Manageable B2B Blog Strategy In this guide, we discuss 4 key decisions that will define your B2B blog strategy and 7 steps for executing it.
- SaaS Keyword Research: Choosing Keywords That Drive Leads In this guide, we go over our strategy for finding keywords that drive leads (not just traffic) and four common pitfalls.
