Who We Are

Grow and Convert is a content marketing agency that helps companies grow through content marketing. This post will give you a good sense of who we are and why we’re different than most content marketing agencies out there. We have a wide range of clients mostly spanning B2B services and SaaS companies. Some examples of our clients below.

About our business writing role:

  • We’re looking for a writer who is passionate about interviewing marketers, salespeople, founders, and other stakeholders within an organization about business, tech and marketing strategy
  • You will take these interviews and turn them into educational business articles that will teach your readers how to accomplish something or think about something in a new way
  • Bonus points if you know business and marketing terms like LTV, CAC, runway, bootstrapping, lean, CRM, metadata and about marketing things like SEO, paid search, paid ads, and content marketing
  • You should have an understanding of what is obvious and uninteresting to marketers, founders, and entrepreneurs, as well as what is interesting, educational, noteworthy.

Here are some of the articles our writers have produced:

Email Is Still King: Why We Built a SaaS Company to Make It Even Better (Gmelius)

Independent Contractor vs. Employee: A Detailed Breakdown of Costs, Facts, and Business Needs (Pilot)

33 Years After a Traumatic Brain Injury (TBI), This Businessman Reclaimed His Life (CognitiveFX)

Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS (Inflow)

From Financial Distress to Monthly Income: Jack Lowe’s Journey as an Independent Creator (Patreon)

How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year (Leadfeeder)

5 Steps to Predictable, Monthly Income for Any Creator with an Audience (Patreon)

How Cars.com Developer Mac Heller-Ogden Convinced His Bosses to Adopt Node.js (ModernWeb)

You need to be able to write something equivalent (or better) than these

Necessary skills for our writing team:

When working with writers, we provide the strategy and topic — you do NOT have to come up with these on your own. Posts are often based on an interview with an expert on the topic you’re writing about, although you may be asked to do some of your own research depending on the situation. You will always have at least one person to discuss ideas with and get feedback throughout the writing process.

– You must have something we call “clarity of thought,” i.e., understand the key points of a post and how to convey them without fluff.

– You must be able to respond intelligently to editing and feedback. We always provide constructive criticism and expect to work with you to make the post as strong as it can be.

– You must be empathetic and know what matters to the audience for each piece.

– You must be responsive (we don’t assign pieces or deadlines without checking with you and usually have at least two weeks built in for back-and-forth on each piece).

– You must be willing and eager to learn. We’ve created a number of educational resources to help you understand exactly what we do and what we want from you.

– Must have experience/portfolio showing prior experience on these types of articles. If you don’t, we won’t have a good way to judge you.

– We’ve found that the most successful writers have an eagerness to continually improve and get better at their craft.

Benefits of working with us:

– Contract (fixed-price per article basis)

– We typically pay $300-$350 per post that fall between 1200 – 3000 words. Writers with specialized knowledge or other abilities can get up to $450 per post.

– Long-term engagement (if mutually good fit after a couple of paid test pieces)

– Lots of room to grow — either into writing for multiple accounts and/or moving into a content strategist role

– Stories will be published in your name

– You’ll be able to build relationships with influential industry leaders

Looking for multiple writers.

If interested, please apply here.