- Content Marketing ROI: How We Use Attribution Models to Measure Conversions from Content Back in the day, we wrote this post on an “extremely simple way” to attribute leads (or sales, or “conversions” depending on your business model) to content marketing. It outlines a simple way to set up goals in Google Analytics to track visits to unique thank you pages that are only accessible by signing up. Then, […]
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
