- Content Marketing ROI: What and How to Measure Content Performance Using Attribution Models Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
- Using Google Analytics Goals to Measure Lead Generation from Content Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads affordably. We even built a simple spreadsheet model to help you do that (in the article linked above). But a critical problem we’ve noticed from building content strategies for companies is that most aren’t even […]
