SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month
In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client. At the time, our content marketing strategy was heavily based on stories. These were growth stories, marketing stories, business stories and narratives where people had done things of interest to the target customer. Here’s a sample […]
Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is that they’re always early stage […]
Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO
We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building).
The Detail Principle for Writing Good Blog Posts
Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read candidates portfolio pieces. Then […]
How Long Does It Take for Content Marketing to Work? A Case Study.
One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” The truth is: […]
Why Your Content Needs “Originality Nuggets” to Be Effective
We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opinion, length […]
How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months
A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up our traffic, […]
Content Ideation: Ways to Come up with Content Ideas That Convert
The topic that you write about is more important than traffic or CTAs for conversions. Here’s our strategy to come up with content ideas that convert.
Content promotion for 2019: Our shift in strategy and the 3 tactics we’ll use
Last month, I wrote a post called “Content promotion is changing. My thoughts on where we go from here.” In it, we shared months of traffic data from our clients that shows how content promotion is changing and outlined ideas of what we can test going forward. After the last month of testing and exploring […]
Content promotion is changing. My thoughts on where we go from here
Back in early 2016, we coined the term “community content promotion”. The linked article above shared how we grew our traffic from 0 – 32,977 users in 5 months with this promotion strategy. Here’s a very simplified version of the strategy outlined in the article: You learn about your customer. You figure out what communities your […]