You’re planning to launch a blog. Or, you’re revamping an existing one. How can you get thousands of visitors to your site when you first launch? Most marketers set out with the goal of getting hundreds or thousands of eyeballs on their blog right after they publish their first post… ….but in actuality, most people […]

A recording of my fireside chat at the Google Launchpad Space with Autopilot’s Josh Fechter.

This is the final post of our live challenge – where we picked one B2B company from our list, created and promoted a piece of content for them. The goal of the challenge was to drive more traffic in a 30 day period to this post than they receive on average in a month. In […]

This piece is Part 2 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post in a 30-day period than they get on average to their other existing blog […]

This piece is Part 1 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post, in a 30-day period, than they get on average to their other existing blog […]

How many times have you clicked into an article expecting to read something great – only to be disappointed by how bland, re-hashed, and unoriginal the content is?

Here is a blog introduction example from a post on finding a sales CRM (#1): (Click to expand) and then, here’s another introduction from a blog post on the same topic (#2): (Click to expand) I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which […]

One of the biggest issues we hear from marketers and founders is this:
“We have no idea what our return on content marketing spend is…”
If this is you, don’t feel bad, it’s incredibly common…

I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]

We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]