This piece is Part 2 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post in a 30-day period than they get on average to their other existing blog […]

This piece is Part 1 of our live challenge – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post, in a 30-day period, than they get on average to their other existing blog […]

How many times have you clicked into an article expecting to read something great – only to be disappointed by how bland, re-hashed, and unoriginal the content is?

Here is an introduction to a blog post on finding a sales CRM (#1): (Click to expand) and then, here’s another (#2): (Click to expand) I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two intros above aren’t for you. They’re […]

One of the biggest issues we hear from marketers and founders is this:
“We have no idea what our return on content marketing spend is…”
If this is you, don’t feel bad, it’s incredibly common…

I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]

We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]

I’m a content marketer, I’ve spent the last 3 months traveling, and I love using Airbnb when I travel. But I have to admit… I have a problem with Airbnb. You see, to my surprise, when I went to the Airbnb blog recently, I saw the typical self-serving brand related content that most companies put […]

It sucks spending hours, and hours, writing a quality piece of content, only to publish it and not get any readers.

Benji and I have only met once. But in 4 months, we’ve taken a brand new domain and blank WordPress install, and managed to do the following. Get over 16,000 unique visitors in the last 30 days Got kudos on content from the likes of Sean Ellis… Rand Fishkin… Has marketing become the toughest position […]