Here is a blog introduction example from a post on finding a sales CRM (#1): And then, here’s another introduction from a blog post on the same topic (#2): I’m going to ask you which you prefer, but just hang on a second. Because I don’t really care which intro you prefer, the two introductions above […]

We share how to calculate your customer acquisition cost from content marketing and share a model to help you calculate the CAC for your company.

I’ve been hearing many people complain lately, saying things like: “Content marketing has become too hard.” “It’s impossible to compete with all of the other blogs writing about the exact same thing.” But the hard truth is: Content marketing hasn’t become harder. Readers have just become smarter. Our audiences don’t want to read the same, […]

We’ve talked a lot about strategies for businesses to get leads and sales from content marketing — in particular, from blog traffic. But there’s a foundation under all of our strategies we haven’t yet discussed… Engagement. For example, to convert blog traffic into direct leads for enterprise sales teams, to get more sales of a subscription product […]

I’m a content marketer, I’ve spent the last 3 months traveling, and I love using Airbnb when I travel. But I have to admit… I have a problem with Airbnb. You see, to my surprise, when I went to the Airbnb blog recently, I saw the typical self-serving brand related content that most companies put […]

We case study how we grew traffic from 0 to 32,977 unique visitors in 5 months using only content promotion via communities.

Benji and I have only met once. But in 4 months, we’ve taken a brand new domain and blank WordPress install, and managed to do the following. Get over 16,000 unique visitors in the last 30 days Got kudos on content from the likes of Sean Ellis… Rand Fishkin… Has marketing become the toughest position […]

8 out of 10 people read the headline. Only 2 out of 10 actually read the body copy. In other words, if you screw up your blog post headline, it’s almost like you didn’t even write that new blog post you’ve been working on for weeks because no one is going to be reading it. […]

Last month we had 7,614 unique visitors (users) on this site. In the next 30 days we want to get 20,000 users to our site. Not pageviews, not unique pageviews, not sessions…users. I know, it’s absurd. But we set a goal of hitting 40,000 users in a 30 day span in 6 months and we’re 3.5 […]

Going viral on Medium doesn’t happen just by luck. Here’s the exact process I used to get my first Medium post to go viral.