- This Songwriter Accidentally Executed Influencer Marketing Perfectly and Got 40k Viewers Overnight Influencer marketing isn’t just for consumer brands. We believe that it’s one of the most effective content promotion techniques that B2B companies can use. I’ve used it in multiple companies (examples below) and we routinely advise companies we work with to use it as well. In this article, we’re going to learn how a little-known songwriter […]
- Why We’re Helping a B2B Company Grow Their Site Traffic for Free Last week, we announced to our email list that we are launching our next challenge. The challenge is to create one blog post for a B2B company on our email list and promote it for them. The goal being to drive more traffic to this blog post, in a 30-day period, than they get on […]
- Growing a Digital Marketing Agency: How KlientBoost Scaled from $0 to $1m in 12 Months In early 2015, Johnathan Dane left his first PPC company in Utah and moved back to his hometown in Southern California. What was the first thing he did when he got back? He started another PPC company and he called it KlientBoost. He started with no clients, no office, and a one-person team. Armed with some savings from […]
- How Examine.com Founder Sol Orwell Built a 7-Figure Business off of Reddit It’s not everyday that you meet someone who has built an entire business off the back of a community like reddit…and a 7-figure one at that. I got the chance to interview Sol Orwell (he legally changed his name), Founder of Examine.com, about the story behind his company. Sol walked us through the intricate details […]
- The Best Way to Come up with New Marketing Ideas: Ask Your Customers The best way to come up with new marketing ideas is by talking with your customers and getting insights directly from them. In the last post, I shared how we interpreted our user research to better understand our customers. In this post, I’m going to share how to turn the insights from our customers into actionable marketing ideas. This […]
- How We Used a Simple Survey to Crack the Code on Our Customers After working with dozens of companies over the last 2 years, we’ve found that almost all of the companies we’ve worked with didn’t have a clear understanding of their customer before conducting customer research. For example… One company thought they were targeting startups and enterprise companies, and after conducting user research, they realized that startups were […]
- Why Marketing and Sales Don’t Get Along – a Marketer’s Perspective At most organizations, sales and marketing teams don’t get along. It’s a constant battle of playing the blame game. Common things Salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads” “The inbound lead quality is horrible. I’m wasting my time calling prospects that aren’t even remotely interested in what we […]
- How to Land Your Dream Marketing Job (With Examples) Trying to get a marketing job is tough these days. You spend hours of your time crafting a cover letter, tweaking your resume to match what the company is looking for, and send it in, only to hear crickets… No one responds. Or even worse, you immediately get that dreaded email back from the company saying: […]
- Why Marketing Has Become The Hardest Position to Hire For Lately, I’ve been hearing the same set of questions over and over again: “Do you know anyone good for a demand gen role we have open?” “I’m having a really hard time finding our first marketer” “I need to build out my marketing team but am having a hard time finding good talent” While most […]
