- Category Keywords: How to Identify SEO Keywords Tied to Your Product Offering We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The […]
- How Many Keywords Should I Use for SEO? (+8 FAQs) Clients often ask how many keywords to target with a single page because: The conclusion we’ve come to (based on 7+ years of helping clients rank on the first page for high converting keywords) is that you should only target one keyword per page and not worry about the exact number of times you’re using […]
- How to Do SERP Analysis: Going Beyond the Basics In this guide, we go in-depth into how we do SERP analysis with specific examples.
- Long-Tail Keyword Strategy: What It Is, Pros, Cons, and More In this guide, we cover how to use a long-tail keyword strategy to increase conversion rates and overall leads.
- How to Increase Organic Leads (+ Why Increasing Traffic Isn’t the Same Thing) In this post, we share how to increase organic leads and back up our method with real data and examples.
- How to Outrank Your Competition on Google: A 3-Step Process Learn why companies often fail to outrank their competition on Google (and how to fix this even with a low domain rating).
- How to Rank for Long-Tail Keywords: Why Dedicated Content Is a Must Our post explains how to rank for long-tail keywords and why you need to create dedicated content to hit the first page of search results.
- Competitor Comparison Landing Pages: 3 Unique Strategies This post shares conversion rate data and unique approaches for competitor comparison landing pages.
- How to Find & Rank for Bottom of Funnel Keywords An in-depth guide to bottom of the funnel keywords based on hundreds of blog posts.
- B2B SaaS SEO: A 5-Step Strategy to Drive Leads & Signups Most B2B SaaS SEO strategies fail to drive leads. This one fixes that.
