- Does Ranking on Google Impact ChatGPT’s Recommendations? We set out to see if there's a correlation between what ChatGPT recommends and what’s already ranking on Google. Here's what we learned.
- How to Find and Use Secondary Keywords to Increase Conversions: A Case Study Learn how we found and utilized secondary keywords to help increase conversions for our client.
- How to Research Competitor Keywords (And Find Hidden Gems) Researching competitor keywords is a go-to SEO strategy — but finding the most valuable keywords to target is the key to seeing success here. Learn more.
- Deviant Keywords: The ‘Unusual’ Way to Drive SEO Conversions Deviant keywords are keywords that seem unusual, and may at first seem unacceptable to use in your SEO and content marketing strategy.
- How to Use Jobs-to-Be-Done (JTBD) Keywords in Your SEO Content Strategy We deep-dive into the different types of jobs-to-be-done keywords, providing several examples that you can implement in your own content strategy.
- Applying Pain Point SEO to All-In-One SaaS Products A detailed look at how we grew demo requests to 150+/month for an all-in-one SaaS product.
- Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen. When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads […]
- 5 Factors to Consider When Choosing an SEO Agency Over the last 5+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: What businesses are looking for when they hire an SEO […]
- Why We’re Repositioning G&C as an SEO Agency From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing […]
- SaaS SEO: What It Is & an SEO Strategy to Drive Leads When SEO is done well, organic search can become a valuable and profitable marketing channel for a SaaS business, driving meaningful increases in trials, demos, and product signups. However, over the last 6+ years running our SEO and content marketing agency, working with dozens of SaaS clients and having countless conversations with them about their […]
