Bring a Sustainable Stream of ‘Ideal Customers’ to Your Business Starting This Month
If you’re looking for a simple, sustainable way to bring high-quality customers to your business, then you’re in the right place.
My partner Devesh and I have developed a proprietary method for producing highly-targeted, unique content that will allow you to bring in a consistent stream of high-quality, low cost leads, without…
- Spending a cent on paid advertising
- Using complicated (and ineffective) software platforms
- Relying on the same ‘me-too’ messages that lump you in with all your competitors (making it impossible for your business to stand out)
It’s called the ‘Customers From Content’ System.
And it’s helped businesses just like yours build a predictable pipeline of high-quality leads using a combination of user research, content strategy, content promotion and conversion tactics.
Companies like yours, question whether content marketing can be effective for their type of business, because oftentimes they’re investing in it but aren’t able to drive real, paying customers.
They say things like:
“We’ve created blog posts but we’re not getting any traffic to them”
“We drive traffic to our blog but we can’t get any leads from it”
“We can’t prove that our blog is driving real customers”
“Content marketing is too time consuming, I don’t have time to write all of this content”
Then I show them a systematic approach to drive leads from content marketing and they start to achieve great results.
They start shifting their spend from other channels to invest more in content marketing because it drives higher quality leads at a lower cost.
The first company I worked for, in the CEO coaching space, spent a ton of money on digital and traditional advertising, in-person events and had a huge outbound sales team.
While the company was growing year-over-year, their customer acquisition cost was high.
They were fine paying $1,500 to $4,500 for a customer, until I showed them that they could acquire customers for much less.
We started using a more systematic approach to content marketing, and within a year, grew from 1,000 unique visitors a month to over 20,000 unique visitors a month.
We were able to acquire customers for $250-$750 through our blog – that’s a 50% to 95% lower customer acquisition cost from content marketing.
What impact would it have on your business if you were able to reduce your customer acquisition costs by 95%?
Since then, I’ve worked companies in other industries, where I’ve been able to replicate these results.
ThinkApps, a software development firm, was like many companies out there. They were a small firm fighting more market share.
They were trying to compete with businesses that had a large brand, more money to spend, and big name clients.
To compete with these larger companies, we started spending money on adwords, in-person events and cold outreach. These tactics were costly though and when we ran the numbers on ROI, these channels didn’t make sense – they had long sales cycles, required heavy resources and were just expensive overall.
We decided the best way we could compete in the market was with content – by educating our customers better than anyone else.
This time it was harder though. I was the fourth employee in the company, with very little budget to work with, and no resources at my disposal.
But in just 6 months, I grew their blog from 0-35,000 unique visitors a month.
We started to get tons of highly qualified leads from our blog by using the suggested search hack technique (which I’ve talked about on our blog) combined with direct response opt-ins.
We were closing 5 and 6-figure contracts directly off of our blog.
The impact this had was that we grew by 4x revenue in one year (and I’m not talking about Mickey Mouse money).
And in 6 months content marketing quickly became the highest source of revenue for the company.
Why Most Companies Fail At Content Marketing
There are many companies out there that are already investing in content marketing but not seeing results for their efforts.
That’s because most companies aren’t approaching content marketing in a systematic way.
1. They use the post and hope method.
“Let’s just publish content, post it on a few of our social networks and hope SEO starts kicking in.”
2. They think buying expensive software will solve their problems.
“If we just buy this all-in-one content marketing software for $10,000, we’ll start driving a ton of leads to our business”
3. They try to copy the same strategy that others are using
“Did you see that case study on Recurr.ly’s content marketing strategy? If we just create lists posts and get a ton of traffic to our blog, we can increase our revenue by $10M”
4. They don’t have a way to measure how content marketing is making an impact
“If we can just get to 10,000 visitors a month, then x% of those will magically convert to customers and that will mean real
5. They do one thing really well but don’t have all the pieces to the puzzle
“We’re writing great content but I can’t figure out why we’re not converting our traffic to paying customers”
Look, here’s the hard truth…
There’s a lot of people out there that want to make you believe that content marketing is easy.
They say things like:
“You can just buy this all-in-one content marketing solution and you’ll magically start getting customers”
“All you need to do is create valuable content and you’ll start getting tons of traffic”
“Just guest post on other sites and you’ll start getting customers”
They give you a lot of the what, but they don’t show you how to do it. With a proven process.
I won’t sugarcoat it: Content marketing isn’t easy, but if you’re looking for the best way to get results in the shortest amount of time, this is it.
1-on-1 Help To Get The Results You’re Looking For
I will work with your company 1-on-1 to set goals, audit your existing content marketing operation and architect a plan to help you improve your content strategy, content promotion efforts, conversions and operational streamlining.
I combine systems that have been proven time and time again, with a custom strategy for your business.
Whether you already have a substantial amount of traffic and are just looking to improve in certain areas, or you’re just getting started, I can help you come up with a gameplan to execute on, so we can take your content marketing program to the next level.
My content marketing consulting program helps you:
- Attract more of your ‘best customers’ – the customers that are high-value, don’t require massive support headaches, and have low churn
- Develop content that brings in your target audience – we focus on helping you create content that attracts customers at the top, middle and bottom of the sales funnel
- Grow traffic through an efficient content promotion system – we help you find and promote your content in places where your target audience already hangs out online
- Measure the effectiveness of efforts – we share what metrics you should focus in on and help you measure the direct impact of your efforts
- Convert more readers into customers – we analyze your site and figure out the best way to convert readers to paying customers for your product or service
- Build a content marketing program that scales – scale your content marketing system by using our process for hiring and evaluating the best writers
I have two options for consulting packages – the only difference between both is how quickly you want results:
If you’re interested in bringing more of your ideal customers through the door, sign up now because I only have a limited number of spots left.
Here’s What Real Companies Are Saying About Working With Me
Sara, From Carub Cherob: After Publishing Her First Post and Promoting It With This New Strategy, It Was The Best Performing Post On Her Site That Week (And Her Metrics Increased Across the Board)
“I’m happy I chose Benji as my business adviser. I’ve had other people and firms try to categorize me and give me generic help based on works best for others in my industry. Benji doesn’t do that. He took the time to understand me, my business and my philosophy so he can give advice that best suits me.
The direction for my business has become so much clearer in the short time that I’ve been working with Benji. I’ve honed in on my niche and hammered out how I want to help people. He’s also given me useful strategies to create unique content and promote it. For example, due to a promotional strategy that Benji suggested, I had a new blog post become my top-visited page for the week it was published.”
Luke, Marketing at Mokriya: Luke needed help crafting a unique content strategy and finding writers to scale his operation
“At Mokriya we are just getting our content strategy off the ground. We have a ton of great stories to tell from the projects we’ve been working on with companies such as Google, Twitter, SanDisk and more. Benji helped me immediately add specificity to our broad ideas and come up with 10+ topic ideas for our SanDisk project. In addition to that we were able to utilize Benji’s writer hiring and onboarding system to quickly find a great writer who has now proven to contribute consistently great content for us.”
Who is this program best for?
This is for marketers in funded startups or established businesses that want to get leads and sales online through content. Your company should have existing products and a proven business model. And you should likely have a marketing function, if not a small team.
If you’re wondering if this is worth it, this may not be a good fit for you.
Think of how much it costs your company to send you to a conference, where you take some notes, meet some people and maybe follow up on a few items.
Or think of how much you spend on content marketing or inbound marketing software that doesn’t give you the strategy to actually bring in customers.
If you’re expecting results immediately, this isn’t for you.
Our clients in this program typically see measurable results in increased traffic, conversions, and/or a growing team of freelance writers in 3 months or less.
If you’ve ever received value from one of our blog posts, just imagine how much value you’d receive from working directly with me on a customized strategy for your business.
If you want to start building a steady, predictable stream of customers from content marketing, choose one of the options:
Option 1: Standard Package –
$750/month $600/month until Sept. 6th
Option 2: Accelerated Package –
$1,500/month $1,200/month until Sept 6th.
What happens after you sign up?
- After you sign up, I’ll send over a “Get to know you” document that will help me understand some key information about your business.
- Then we’ll schedule our first call and start moving you towards getting new customers.
See you on the other side,
Co-Founder Grow and Convert
P.S. If you have any questions or are looking for a more hands-on solution (in-person training with your team, 1-2 day onsite sessions) feel free to shoot me a message.