Best of Grow and Convert by Category:

Articles on User Research

Articles on Content Strategy

Articles on Blog Engagement

Articles on Content Promotion

Articles on Analytics and ROI

Articles on Blog Conversion

Our monthly updates

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User Research – Articles that explain how to get a good understanding of your target audience

You Don’t Know Your Customer And It’s Crippling Your Growth – Lessons on Conducting User Research – This article makes the argument that most companies don’t know their customers and it shares how your company can use user surveys to get a clear understanding of who buys from you and what motivates your buyers.

How We Used A Simple Survey To Crack The Code On Our Customers – This article is the follow up to the one above and it shares how to interpret user research by sharing an example of how we interpreted our own user research data.

The Best Way To Come Up With New Marketing Ideas: Ask Your Customers – This post shares the findings from the survey with our audience and how we interpreted and analyzed the results of our survey.

Using On-Site Customer Feedback Surveys To Get Inside Your Customer’s Mind At The Point of Purchase – This article shares how you can approach getting customer feedback using onsite surveying tools to find out various things like why your visitors aren’t purchasing or what your customers like about your product or service.

How to Conduct Customer Interviews (Even When You Don’t Have Customers) – This article shares how startups who don’t have many customers can learn about their target audience by prospecting on LinkedIn and asking open-ended question over the phone or in person. It also walks through how companies can use in-person conversations or phone conversations to hone in their marketing efforts.

Content Strategy – Articles that explain our thought process around developing a content strategy

The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content – This post explains how specificity is the key to success when it comes to writing unique content that stands out from the competition.

Content Marketing Has Become Too Trendy. Here’s What We Plan To Do About It. This is the post that launched our site. It explains where our heads were at when we first started out. It shares what we thought was wrong with the industry and how we thought we could stand out from the competition. If you’re looking for ideas for how you can stand out in your industry, use this post as a reference. We used a combination of an opinion piece about the state of the industry plus our strategy laid out transparently to get our initial boost in traffic.

Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months – We followed up our first piece with a more detailed view inside of our content strategy. It walks through who we planned to target, how we were going to stand out, and some overall content strategy advice for everyone.

Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel – A case study on how to map your content to different stages in the sales funnel. Doing this led to growth from 0-12k monthly organic visitors in 6 months by going after long-tail keywords, and it also helped when it came to conversion later on. A must read for anyone selling high priced products/ services.

The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines – If you screw up your blog post headline, it’s almost like you didn’t even write that new blog post you’ve been working on for weeks because no one is going to be reading it. Danavir Sarria shares a 3 step formula for writing blog headlines.

The Huge Content Marketing Opportunity That Airbnb Is Missing Out On – We outline how Airbnb could capitalize on user-generated content to scale their business.

Blog Engagement – How to increase the amount of people who comment, share, like, open, and click

Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks (And How This All Adds Up To Sales) – A lot of times people ask me what “tools” or “tricks” we use to get high levels of engagement on our blog. Everyone wants more people to like their stuff, comment on their posts, share their content, open more emails, etc. Getting engagement is actually a lot simpler than implementing a tool or trick… it’s about being real.

Content Promotion – How to drive traffic to your site

Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic – How to use community content promotion to grow your site quickly without any paid traffic.

How to Use Mega Projects to Drive an INSANE Amount of Traffic to Your Site – Looking for some out of the box content promotion ideas? This post breaks down mega projects “Hard to replicate projects that gain you windfalls of traffic, links, and attention”.

Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations – Interested in driving traffic? Eugene walks through how he was able to generate over 2M views by republishing content on Slideshare.

Going Viral: How I got 10k Views on Medium in 4 days – Want to see how Medium can drive a ton of traffic to your site? This post walks through how republishing content on Medium drove 10,000 visitors in 4 days and over 2,000 visitors to our site.

On Hiring – Hiring Marketers and Getting Hired

Why Marketing Has Become The Hardest Position to Hire For – We outline what’s wrong with hiring marketers today and  share some ideas from a marketers perspective, to companies, on how they can hire more effectively.

Can’t Land A Marketing Job With Your Resume? Try This Instead. – If you’re a marketer looking for a new role, the way to get a job has fundamentally changed from what you’ve likely been told you should be doing. We share some ideas on where people are going wrong when trying to get a new marketing job and share ideas on how to land the job you want.

How To Hire Blog Writers – All of our articles about building up your content marketing team

How to Find And Hire Writers For Your Blog: The Ultimate Guide – Looking to hire writers for your blog? This guide walks you through how to find and hire writers for any industry.

Building a Content Team: Hiring In-house vs. Outsourcing vs. Hiring Freelancers – This article explores whether it’s better to hire writers in-house, outsource your content writing to an agency or whether it’s better to build up a team of freelancers.

How to Find, Evaluate, and Hire Writers for Your Blog – The biggest challenge – finding writers that can write for your blog. We walk through a process for how to locate writers with your subject matter expertise, evaluate them, and onboard them.

Building a Content Team: How I Pay, Motivate, and Manage Blog Writers – This post walks through how much to pay freelance writers and how to manage a team of freelancers so that they stay happy and motivated.

Conversion Rate Optimization – Articles on converting your blog traffic to customers

How To Convert Blog Traffic Into Customers With CTAs: The Complete Guide – We share conversion rates for every placement location on a blog and some tips on how to better convert visitors off of your site.

Lead Nurturing vs. Direct Conversions: Which is better for content marketing? – This post walks through the math of whether it’s best to convert leads and then nurture them, or if it’s better to go directly for a sale or sales conversation through a CTA. The results may surprise you.

The #1 Problem with Content Upgrades and What I’ve Learned To Do Instead – It’s widely known that content upgrades are a great way to convert visitors on your site but the problem is that they take a lot of time to create. We walk through some shortcuts to get the same benefit from content upgrades but in half the time!

How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine – Many businesses try to nurture their traffic as the way to convert their blog visitors. But what if there was a shortcut? Emil Shour shares how he implemented a shortcut on SnackNation’s thank you page that turned subscribers into customers.

How This Fitness Site Got 1,892 Hyper Targeted Subscribers With Facebook Ads That Cost (Less Than) Nothing – Erika of Erika Volk Fitness added 1,892 email subscribers and got 11,850 unique visitors in one month with a Facebook ad campaign that hasn’t cost her a dime.

How a Simple Email Popup Can Score 6-figure Deals– Instead of opting someone into an e-mail list, learn how to convert visitors directly off your blog. We used this process to land six-figure deals without ever using an e-mail list!

Blog Analytics & ROI – How to measure the effectiveness of your blog

The Customer Acquisition Cost (CAC) of Content Marketing

Why You Need a Growth Model For Your Blog (And How to Create One) – Hoping for traffic isn’t going to bring you success. We share how we built a bottoms up growth model that leads to predictable traffic – and we give you a template that you can copy for your own blog.

Traffic Updates – Follow Our Journey As We Grow Our Site

Blog Traffic and List Building Update: November 2015 – In month one, we set forth our traffic and list building goals publicly and achieved 1,878 users on our site, and got 196 e-mail subscribers

Our 2015 Blog Stats Revealed + The Art of Content Promotion – We recap the first month and a half of our site and where we ended at in 2015.

January Update: Getting to 4,300 Uniques and 530 E-mail Subscribers – Two and a half months in, we share how we grew to 4,300 users and 530 e-mail addresses.

Getting 76% Growth in Traffic in One (leap) Month – How we grew to 7,614 users and 990 subscribers in a 29 day month.

How We Grew Traffic to 16,000 in 4.5 months on $52/month (and every tool we use) – How we got to 16,121 visitors in 4.5 months + we launch our first product, Wordable.

How We Used Our Content Growth Model To Boost Blog Traffic By 95% in One Month – How we grew to 15,832 users and 1580 e-mail subscribers, and how our content growth model helped us achieve that.

Why We Sacrificed Our Goal for the Business – A Lesson on Pivoting – After 5 months of nearly 100% m/m we decided to do away with our goal of 40,000 unique visitors a month in 6 months. Here’s why.