Many clients come to us because their content isn’t generating leads, sales, demo requests, or trials, even if it’s getting (tons of) traffic.
Clients have complained that they’re spending hours editing or rewriting content from freelancers or agencies. Their writers get value propositions wrong, or can’t handle technical topics. Fixing this requires a new process, one that’s interview-based process not self-research based.
Every company wants an Al search strategy. Advice online is all over the place, from get on Reddit to change all headers to questions and answers. Brands are left halfway testing a random collection of the latest GEO tactics they see online. Not to mention, tracking whether any of this is even working is a challenge. Brands want confidence that they have an Al search strategy that is grounded in data and can be executed long term.
Client’s have told us they’ve worked with other agencies for years and still aren’t ranking for any of the keywords they want to target. This is usually not just a matter of backlinks. The content and keyword strategies themselves are broken.
Small marketing teams are often overcommitted and need to delegate content to an agency that doesn’t need to be micromanaged. We develop a strategy, write the content in your brand voice, publish, drive traffic to it and report on conversions.
We have a four-step process that helps us drive results for businesses we work with.
1.Content 2. Writing 3. Promotion
4. Analytics
Old Way
Chase high traffic keywords
Ask writers (or Al) to self-research articles
No promotion
Only track traffic (not conversions)
Chase high converting topics for SEO and GEO
Interview your employees to inform articles
Paid ads, Link building, citation outreach
Track traffic and conversions from all sources (SEO and AI)
Chase high traffic keywords
Chase high converting topics for SEO and GEO
Ask writers (or Al) to self-research articles
Interview your employees to inform articles
No promotion
Paid ads, Link building, citation outreach
Only track traffic (not conversions)
Track traffic and conversions from all sources (SEO and AI)
While others chase unproven GEO tactics, we build clients a foundation of product-centric content that teaches LLMs when and how to surface their brand to users.
Filter out hype and hearsay
Further boosts LLM exposure
Sets your positioning for LLMs
Google Rankings get LLM exposure
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FILTER Companies BY YOUR domain
Learn how to write and rank for top search terms
Fully remote team throughout the US and Europe
Flexible work loads (take on a little or take on a lot)
Our Own AI Visibility Tool
Less than 50% of the cost of other AI visibility tools
More accurate visibility data (from the web, not API)
Prompts are grouped into topic areas for a more holistic picture
Get content ideas for how to improve visibility
Distinguish between brand mentions and citations
See screenshots of where you show up and how you’re positioned
Automatically included for all G&C clients
We’ve grown our entire company with our last content marketing system — a set process we use for ourselves and our clients to drive traffic and attract leads, signups, and sales from content.
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We teach this news system in our complete step by step online course, available for a fraction of the cost of hiring.
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