Grow & Convert is a content marketing, SEO, and GEO agency. We've worked with over 100 clients over the past 10 years, from B2B to B2C, from startups to public companies, from bootstrapped to privately held (Client Reviews).

Our mission when we started was to turn content and SEO into a lead generation channel, not just a traffic source, which is what the entire industry held up as the gold standard KPI for content marketing and SEO. But as we explain in Pain Point SEO, our scaling content case study, and more, traffic and conversions are not the same thing. Pain Point SEO was our solution to this problem and it continues to work for clients today.

More recently, we’ve brought this conversion-focused thinking to AI search (also called GEO, AEO, or AIO) via Prioritized GEO, which argues that while the marketing community is overly focused on-site tweaks like adding schema and FAQs, it’s being visible in the web searches that LLMs do for users that gets actual GEO results.

Devesh Khanal (left) and Benji Hyam (right) are the founders of Grow & Convert. They met at a marketing dinner in 2015 in San Francisco and hit it off over a shared perspective that most content marketing programs don’t actually generate customers. That week they bought the domain growandconvert.com and began publishing.

The name reflects their respective expertise.

Before Grow & Convert, Benji led growth and marketing teams for two venture-backed startups in San Francisco, Everwise and ThinkApps. He's also held marketing roles at large privately held companies like Vistage International, where he scaled their blog from 10 to 90 authors and from 1,000 to 20,000 monthly unique visitors in under a year.

In addition to Grow & Convert, Devesh has run a conversion optimization agency, Growth Rock, for over 10 years, through which he's helped major brands like TOMS, Empire Today, and Bowers & Wilkins improve their conversion rates.